1.1 This Privacy Policy explains how 37GAME and its affiliates and subsidiaries (collectively, “we”, “us”, “our” or “37GAME”) collects, uses and shares your “Personal Information” – information that identifies, relates to, describes or is capable of being associated with you as a particular individual, such as your name, address, or email address – and other data through your use of 37GAME’s websites, services, or software (collectively, the “37GAME Service”).
    1.2 This Privacy Policy does not apply to the practices of companies that 37GAME does not own or control or to people that 37GAME does not employ or manage.
    1.3 Your use of the 37GAME Service is subject to this Privacy Policy in effect at the time of your use. 37GAME reserves the right to update and change this Privacy Policy from time to time without notice or acceptance by you, so please check this page frequently for updates and changes.
    2.1 When you register for the 37GAME Service (directly or via a 3rd party page that utilizes the 37GAME service), we may ask for information such as your name, company name or affiliation and email address.
    2.2 37GAME collects the email addresses of people who communicate with 37GAME via email, create accounts or post topics
    2.3 37GAME may also collect Personal Information volunteered by users (such as through posts, survey information and/or site registrations). When you post content on or through the 37GAME Service, please keep in mind that any Personal Information you post may be viewed by others.
    2.4 37GAME may collect billing and account information for credit cards, payment cards or other payment systems from clients of paid versions of the 37GAME Service and share this information with 37GAME’s billing and payment processor(s). 37GAME does not store credit card or payment card numbers after they have been forwarded to its billing and payment processor(s).
    2.5 37GAME may collect information about your transactions with us and/or with our business partners. This information might include information necessary to process payments, such as billing information and your credit card number.
    2.6 37GAME may receive information about you or your transactions from our business partners with which you have an account, service relationship or transaction history.
    2.7 37GAME may obtain information about you from service providers engaged in the business of marketing data.
    2.8 37GAME may receive Personal Information from third parties when you authorize such third parties such as pages that have been built using the 37GAME service, to authenticate or identify you to 37GAME or sign in to the 37GAME Service using credentials from a third party service.
    2.9 37GAME collects anonymous demographic information, which is not unique to you, such as your postal code, current location, time zone, age, gender, preferences, interests and favourites.
    2.10 There is also information about your computer hardware(s) and software(s) and mobile device(s) that is automatically collected by us. This information may include your IP address, browser type, domain name, access time and referring website addresses. This information is used by our company for the operation and quality maintenance of our services. This information is also used for the provision of the general statistics regarding the use of our service by our customers.
    3.1 37GAME uses Personal Information it collects for the following general purposes: products and services provision, billing, identification and authentication, account access and account management, provision of maintenance, guarantee and other services you have requested, services improvement, contact, provision of advertising and promotional materials by our company, conduction of surveys, research, analytics and reporting.
    3.2 To receive optional email messages such as newsletters, you will be required to provide us with your email address. In addition to these optional email messages, 37GAME may contact you via any email address you provide to us with transactional or relationship messages such as account status messages, security updates or notifications of changes in the terms of your account or the 37GAME Service. These types of transactional or relationship email messages are not optional.
    3.3 37GAME may automatically receive and record information on our server logs from your browser, including your IP address, cookies and the pages you request. This information may be used for various purposes, including to:
    3.3.1 Diagnose and prevent service or technology problems reported by our users or engineers that are associated with the IP addresses controlled by a specific web company or ISP.
    3.3.2 Estimate the total number of users visiting the 37GAME Service from specific geographical regions.
    3.3.3 Help determine which users have access privileges to certain content, services or resources that we offer.
    3.3.4 Estimate and report our total audience size and traffic.
    3.3.5 Conduct research to improve the 37GAME Service.
    3.3.6 Help combat fraud and abuse.
    3.3.7 Provide analytics and reporting.
    3.4 37GAME may combine information about you in our possession with information we obtain from business partners or others.
    3.5 37GAME does not sell, rent or lease our customer lists to third parties. We may contact you on behalf of external business partners about a particular offer that may be of interest to you. Your unique personally identifiable information such as name, address and email address will not be transferred to the third parties.
    3.6 Any personal information collected from you will only be used for the specific purposes stated at the time of collection or for purposes directly related to those specific purposes. We will ask for your consent before using your personal information for a purpose other than those that are set out in this Privacy Policy.
    4.1 37GAME does not share Personal Information collected from your use of the 37GAME Service with others, except as described in this Privacy Policy.
    4.2 37GAME may share your Personal Information when you have authorized 37GAME to do so, when it is necessary to complete a transaction, to operate or improve the 37GAME Service or to take some action that you have asked us to do.
    4.3 37GAME will share your email address with companies that use the 37GAME Service when you authorize 37GAME to do so. How such companies use your email address is subject to those companies’ own privacy policies, not this Privacy Policy.
    4.4 37GAME may share your personal information with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to our company, and they are required to maintain the confidentiality of your information.
    4.5 37GAME may share Personal Information under the following circumstances:
    4.5.1 In the course of operating our business, it may be necessary or appropriate for us to provide access to your Personal Information to others such as our service providers, contractors and select vendors so that we can operate the 37GAME Service and our business. Where practical, we seek to obtain confidentiality agreements that are consistent with this Privacy Policy and that limit others’ use or disclosure of this Personal Information.
    4.5.2 We may share your Personal Information to respond to subpoenas, court orders, or legal process, to establish or exercise our legal rights, to defend against legal claims or in such circumstances where, in our judgment, disclosure is required or appropriate.
    4.5.3 We may share your Personal Information if we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our various terms of service or as otherwise required by law.
    4.5.4 As we continue to develop our business, we may sell all or part of our business. In such transactions, Personal Information collected from users is generally one of the business assets that will be transferred. The transferred Personal Information will remain subject to this Privacy Policy or subsequent policies to which you have consented.
    5.1 A “cookie” is a small amount of data, which typically includes an anonymous unique identifier, that is sent to your browser and stored on your computer’s hard drive when you view a Web page, an advertisement, a video or other types of content. You can configure your browser to accept all cookies, reject all cookies or notify you when a cookie is set. If you reject all cookies, or specifically reject cookies set by 37GAME, you may not be able to take full advantage of features of the 37GAME Service that require you to be signed in to your account or otherwise identify yourself.
    5.2 37GAME uses cookies for a number of purposes, including to:
    5.2.1 Identify you as an account holder.
    5.2.2 Require you to re-enter your password after a certain period of time has elapsed to protect you against others accidentally accessing your account contents.
    5.2.3 Keep track of preferences you specify while you are using 37GAME’s Sites, Services and Software.
    5.2.4 Diagnose and prevent service or technology problems reported by our users or engineers.
    5.2.5 Estimate and report our total audience size and traffic.
    5.2.6 Conduct research to improve the 37GAME Service.
    5.3 37GAME’s vendors, service providers and business partners may set and access their own cookies on and through the 37GAME Service. How other companies use their own cookies and the information they gather is subject to those companies’ own privacy policies, not this Privacy Policy.
    6.1 We do not knowingly collect or solicit Personal Information from children under the age of 18. If you are a minor under 18, we recommend you to register or attempt to register for any of our products, services, websites and applications or send any of your personal information to us if and only if you have acquired prior consent from a person with parental responsibilities for you, such as your parents. 37GAME does not take any steps to verify the age you have provided us.
    6.2 If you believe that we might have collected Personal Information from your minor whom you have parental responsibility with and would like to request us to delete the personal information of your minor, please contact us by email at [email protected].
    7.1 In addition to Personal Information, we collect data on your use and interaction with the 37GAME Service. Data which we obtain about you, other than Personal Information, is the exclusive property of 37GAME and may be used by 37GAME in any manner permitted by applicable laws.
    8.1 37GAME reserves the right to retain your Personal Information, other data collected about you and content you submit to or through the 37GAME Service to the extent required by applicable laws, rules and regulations and as reasonably necessary to protect our legal interests and operate our business.
    8.2 37GAME will retain your personal information for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. We will take all practicable steps to ensure that your personal information is not kept longer than is necessary.
    9.1 No data transmission over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
    9.2 37GAME uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the 37GAME Service. Where practical, we seek to obtain confidentiality agreements that are consistent with this Privacy Policy and that limit others’ use or disclosure of your Personal Information.
    10.1 Your personal information will be kept in our database for a reasonable period. If you are the subject of the personal information, you have the right to check whether we hold your personal information, to obtain a copy of such information and to correct any related information which is inaccurate or outdated.
    10.2 You may also request to delete your personal information. However, 37GAME aims to maintain our services in a manner that protects your personal information from accidental or malicious destruction. Because of this, after you have deleted your personal information from our services, we may not immediately delete residual copies from our active servers and remove information from our backup systems. 37GAME will remove the information you have deleted within reasonable time if such information is no longer necessary for the fulfilment of the purposes for which the information is used.
    10.3 Such requests should be in writing by email at [email protected].
    10.4 When updating or deleting your personal information, we may ask you to verify your identity before we can act on your request.
    10.5 37GAME may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes).
    11.1 The 37GAME Service is hosted in Hong Kong. If you use the 37GAME Service from outside of Hong Kong, you acknowledge that you are voluntarily transferring information (potentially including Personal Information) to Hong Kong and agree that 37GAME’s collection, use, storage and sharing of your information is exclusively subject to the laws of Hong Kong, not of the jurisdiction in which you are located.

    12.1 Any questions about this Privacy Policy should be addressed to [email protected].

    We may occasionally update this Privacy Policy. We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting the Personal Information we collect. Your continued use of this 37GAME Service constitutes your agreement to this Privacy Policy and any updates.